Performance Marketing Specialist
Crossian, a rapidly growing, technology-driven e-commerce company, is looking for a Google Performance Marketing Specialist to join its remote team in Vietnam. This full-time role focuses on executing and optimizing Google Ads campaigns to drive customer acquisition and lifetime value. The ideal candidate will collaborate with creative, analytics, and product teams to ensure cohesive and effective campaign execution. The total income can reach up to $5,000/month, including a base salary of up to $1,000, performance bonuses, full salary during probation, and comprehensive benefits such as global health insurance, 13th-month salary, quarterly profit-sharing bonuses, WFH days, and vibrant company events.
Candidates should have at least 1 year of hands-on experience in performance marketing with a focus on conversion objectives. A strong analytical mindset and knowledge of key marketing metrics like ROAS, CPA, and LTV are crucial. A bachelor’s degree in fields such as Data Analysis, Computer Science, Economics, or Finance is required, with extra points given for graduates from top universities or those with relevant certifications. Experience in the e-commerce sector or agency marketing is considered a plus.
This position offers an exciting opportunity to work in a fast-paced at-scale startup environment that has grown over 1000% in under three years. With flexible working conditions and a dynamic team culture, Crossian provides a platform for professionals to accelerate their career in digital marketing while contributing to the growth of direct-to-consumer brands.
ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As our Google Performance Marketing, you'll be in charge of developing and executing performance-driven advertising campaigns on Google. Your expertise will be instrumental in optimizing campaigns, maximizing return on ad spend, and driving customer acquisition and retention. We're seeking someone with a strong background in Google performance marketing and a proven track record of achieving significant growth and driving results.
WHAT YOU WILL DO
- Plan and execute performance marketing strategies on Google platform to acquire customers and boost customer lifetime value.
- Plan, set up, and optimize Google advertising campaigns effectively.
- Dive deep into campaign data to identify key performance indicators (KPIs), track campaign success, and make data-driven decisions for optimization.
- Collaborate closely with our creative, analytics, and product teams to ensure seamless campaign execution and cohesive messaging.
- Keep your finger on the pulse of Google advertising trends, best practices, and changes in the ecosystem, so we can stay ahead of the curve.
- Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.
- Provide regular reports to stakeholders, sharing insights, highlighting successes, addressing challenges, and identifying optimization opportunities.
WHAT WE ARE LOOKING FOR
- A bachelor's degree in Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field. Extra points if you graduated from top universities (local or global) and had a GPA that sparkled. Having Data certificates, specialized certificates is an advantage.
- More than 1 year of experience in performance marketing, focus on conversion objective.
- ...
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Attractive salary, bonus, fair and transparent scheme, income up to $5000/month (basic salary up to $1,000 depending on capacity)
- Flexible, non-binding working time and space according to office hours
- Full salary during probation
- 12 days work-from-home & 12 days of paid annual leave
- ...
Similar Jobs
