Content Marketing Team Lead

JD - Content Marketing Team Lead (UGC + GEO)

Genstock Investing Academy - Học viện Đầu tư · Hanoi Capital Region (Remote)

Company Description:
Genstock Investing Academy was founded by a team that successfully implemented one of the most influential stock market training programs in the 2021-2023 market, with over 1,000 students. Building on that success, Genstock was created with the mission to make investing an essential life skill for the younger generation.

We combine the Value Investing foundation from legends like Warren Buffett, Peter Lynch, Benjamin Graham with a customized roadmap for each financial stage, from initial small capital to developing sustainable cash flow and profits. Students not only learn the theory but also engage in practical activities from day one, with mentors and a dynamic community for support. With Genstock, investing is not just about finance, but also about a disciplined lifestyle and long-term vision.

Primary Description:

Genstock Investing Academy is seeking a Creator Content Lead - someone who can create strategic content and lead a team, responsible for the entire content area of Genstock. The position is both a "content lead" managing the Video & Design team, and a "bridge" connecting with Junior Investment Mentors/Analysts to produce quality investment content, spreading the Genstock brand to the GenZ Investor community.

Responsibilities:

• Direction & Management of Content Team:
  • Plan monthly content, assign tasks to the team.
  • Manage posting schedule & content KPIs on social media (TikTok, Facebook, LinkedIn, YouTube Shorts).
• Collaborate with Mentors/Analysts & other departments:
  • Work with Junior Investment Mentors/Analysts to utilize insights, case studies, and produce quality investment content (articles, infographics, simple educational videos).
  • Collaborate cross-team with Community, Marketing, Partnership to execute comprehensive campaigns.
• User-Generated Content (UGC):
  • Collect, edit & develop content from students: feedback, testimonials, experience clips, etc.
  • Build a community and organize mini challenges to encourage student-generated UGC.
• Generative Engine Optimization (GEO):
  • Write & optimize content (blog, landing page, case study) for easy "quotation" by AI engines (ChatGPT, Perplexity, Gemini...).
  • Create a Genstock content library: fundamental analysis, strategy, background knowledge → increase authority on search engines & AI.

Requirements:

• Proficient in social media (TikTok, Facebook, LinkedIn).
• Basic knowledge of Canva (design), CapCut (Video), and AI tools.
• Ability to collaborate with experts/mentors to turn academic knowledge into understandable content.
• Knowledge of managing outsource/media partners when needed.
• Preferred background in finance - education - startup (training will be provided if not available).

Benefits:

• Earnings: 10 - 15 million/month + bonuses based on UGC/viral KPIs.
• Training on basic skills related to the main tasks.
• Flexible remote work.
• Lead the Content team (Video + Design).
• Closely work with Mentors/Analysts, build the Genstock brand as a "new generation investment academy".
• Directly engage in branding & marketing strategy through social + AI engines.
• You will have the opportunity to develop into the Head of Content/Head of Marketing position.

Message from Genstock:
"A Creator Content Lead at Genstock is not just a content manager, but a strategic storyteller who connects investment knowledge with creative power to reach thousands of GenZ Investors. This position is for those who want to create content, leave a mark in a pioneering financial education brand."