Senior Web3 Marketing Manager
Impossible Finance is seeking a Senior Web3 Marketing Manager to lead the marketing efforts for one of its portfolio projects—fully remote from Vietnam. This full-time role involves driving end-to-end marketing strategy and execution, managing client and internal stakeholder relationships, and growing community engagement for token launches and ecosystem expansion. As part of a decentralized incubator and launchpad, you'll collaborate closely with cross-functional teams and play an essential role in Go-To-Market initiatives. The position offers a fast-paced startup environment and provides the opportunity to shape the marketing roadmap of early-stage blockchain ventures.
To qualify, candidates should bring a minimum of 4+ years of experience in Web3, DeFi, or blockchain marketing, with a strong track record in executing token launch campaigns and managing community platforms like Telegram, Twitter (X), and Discord. A deep understanding of Web3 narratives, ecosystem partnerships, and influencer collaboration strategies is essential. Leadership skills are critical, as the role includes growing and mentoring a marketing team and developing scalable execution frameworks. Proficiency in data-driven decision-making and budget optimization is also key, alongside excellent client communication and presentation abilities.
This role is perfect for a hands-on, strategic marketer who thrives in dynamic, high-growth environments and wants to make a tangible impact in the Web3 landscape. You’ll gain the opportunity to lead high-visibility projects while working closely with pioneers in decentralized finance and crypto innovation. Learn more or apply via the LinkedIn job page.
What we're looking for
We’re looking for a hands-on Senior Web3 Marketing Manager to lead marketing strategy, execution, and team growth for one of Impossible Finance’s portfolio projects. This role is ideal for someone with strong experience in Web3 marketing – especially in launching tokens, building communities, and driving ecosystem partnerships. You should be creative, data-driven, and thrive in fast-paced startup environments.
Role & Responsibilities
- Project & Account Management
- Lead client relationships from pitching to execution, ensuring smooth delivery of marketing and advisory services.
- Oversee project timelines, deliverables, and feedback cycles to meet client and launch expectations.
- Coordinate with internal teams (Research, BizOps, Tech, Corporate) to ensure alignment on project goals.
- Marketing Strategy & Growth
- Develop and execute comprehensive marketing strategies for token launches, partnerships, and brand positioning, ensuring alignment with company goals and project objectives.
- Lead the creation and execution of marketing campaigns to drive growth and amplify project visibility.
- Pitch and implement innovative ideas to enhance brand presence and community engagement.
- Utilize market research and performance data to identify trends, opportunities, and competitive insights.
- Community & Ecosystem
- Manage and grow key community channels to increase engagement and brand presence (X, Telegram, Discord, and DeBank).
- Build and maintain cross-channel collaborations, coordinating with the KOLs & Community team to ensure aligned strategies and effective execution.
- Team Management & Training
- Lead and upskill the marketing team.
- Build scalable processes and marketing playbooks for consistent execution across projects.
Required Experience & Skills
- Minimum 4+ years of progressive marketing experience in Web3, DeFi, GameFi, or blockchain industries.
- Proven success in leading and executing marketing campaigns, especially for token launches, IDOs, or crypto projects.
- Strong leadership skills with experience in managing and scaling marketing teams.
- Excellent understanding of Web3 communities, marketing channels (Telegram, Twitter, Discord, KOLs), and narrative building in the blockchain space.
- Demonstrated ability to build partnerships with influencers, media, and ecosystem players.
- Skilled in budget management, with a focus on optimizing spending for maximum ROI.
- Strong communication skills – capable of pitching, presenting, and negotiating with partners and clients.
- Data-driven, with the ability to interpret marketing data and translate it into actionable strategies.
- A hands-on leader who thrives in a fast-paced, dynamic startup environment.
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