Search Engine Marketing Specialist

Company Overview: L4 Studio - Software Development Company

Established in 2018, L4 Studio has been providing excellent software development, IT outsourcing solutions, and offshore development services for businesses in Vietnam and South East Asia.

L4 helps companies in digital transformation, maximizing their productivity with technologies and transforming ideas into tangible products.

Services L4 Studio brings:

• Hospitality Software Development Services
• Healthcare Software Development Services
• Education Software Development Services
• eCommerce Development Services
• Digital Transformation Services

Speak to us at inquiry@l4studio.net to explore further.

Primary Description

L4 Studio - Software Development Company · Vietnam (Remote)

Working location: Remote Full-time

Salary range: Up to 20,000,000 Net

Description

Company Overview: Best Singapore Web Design & Digital Marketing Agency

Responsibilities

• Manage & strategies organic search traffic and organic keyword ranking campaigns on Google search engine.
• Observe & analyse trends in SEO campaigns to regularly provide insightful and actionable data.
• Review and analyse client sites: conduct competitive analyses, powerful keyword research, organic ranking tracking and web monitoring.
• Present and execute strategies for growth, optimizations, backlinking and areas of improvement for client campaigns.
• Recommend changes to website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth.
• Assume full ownership of assigned campaigns to ensure the delivery of KPIs.
• Collaborate with internal teams to complement and enhance both clientele support and overall marketing campaign performance.
• Provide updates, alerts, and reports on client campaigns’ performance.
• Keep pace with digital marketing landscape changes & disseminate learning throughout the entire organization.
• Planning and execution of SEO campaigns: backend set up, on-site optimizations, off-site optimizations and measuring impact and effectiveness.
• Analyzing market research and industry, competitor case studies and other various creative marketing techniques based on the research results.
• Keep up to date on SEO news and updates, Google’s algorithm updates and various SEO strategies and recommendations to test and implement them.

Requirements

• Strong hands-on experience with organic search platforms such Google Analytics, Google Search Console, WordPress, Ahrefs, Screaming Frog, SE Ranking and other SEO platforms are highly desirable.
• Analytical, performance-driven, meticulous with data, strong research, and communication skills.
• Good organizational and time management skills.
• Adaptable, teachable, a problem solver and able to handle multiple priorities.
• Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations – and able to collaborate well within a team.
• Working knowledge of search engine optimization algorithms, best practices or have a good understanding of the basics.
• Able to create relevant, engaging, and effective content and/or editing for websites, services, and programs pages, meta page descriptions, blog articles etc.
• Must be proficient in MS Office and Google e.g., Excel Sheets, Word Documents & PowerPoint Presentations.
• Google Analytics certified individuals, WordPress & Shopify familiarity (or other content management systems e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla) and basic knowledge of HTML, JSON LD or CSS are preferred.
• At least 3-4 years’ experience in SEO or the digital marketing industry.
• Good at English.

Location:

Vietnam

Skills: