Marketing Lead
Công ty Summerfield Tea Bar tuyển dụng vị trí làm việc từ xa tại Việt Nam, với hợp đồng part-time. Vai trò này tập trung phát triển và triển khai chiến lược marketing tổng thể, quản lý hiệu suất, xây dựng đội nhóm và hợp tác với bộ phận sản phẩm – bán hàng. Thu nhập cạnh tranh, kèm quyền sở hữu cổ phần hấp dẫn.
Ứng viên cần có tối thiểu 3 năm kinh nghiệm lãnh đạo marketing, kỹ năng phân tích dữ liệu, chiến lược thương hiệu, vận hành quảng cáo online và khả năng giao tiếp tiếng Anh xuất sắc. Ưu tiên bằng cấp Marketing/Kinh doanh, kỹ năng lãnh đạo nhóm nhỏ và tư duy chiến lược.
About Summerfield Tea Bar
Summerfield Tea Bar is a boba shop that first opened its doors in 2015. Our mission is to provide our customers with high-quality, handcrafted drinks made with only the finest ingredients. Our menu features a wide variety of teas, milk teas, fruit teas, and other specialty drinks, all of which are customizable to fit your specific taste preferences. We take pride in our commitment to sustainability and strive to use the finest ingredients to craft our drinks and food items!
Job Title: Marketing Lead
Company: Summerfield Tea Bar
Location: California HQ · Remote-first · Part-time
We are seeking an experienced Marketing Lead to define and execute our growth strategy while establishing a distinctive, long-term brand presence.
Key Responsibilities
- Develop and implement a comprehensive, data-driven marketing strategy encompassing performance marketing, brand building, and customer acquisition across all relevant channels
- Own full-funnel performance metrics (CAC, LTV, ROAS, MER) and marketing P&L
- Lead audience research, segmentation, positioning, and messaging architecture
- Design and oversee a structured experimentation framework with clear learning objectives
- Build, mentor, and manage a compact, high-performing marketing team (performance, creative, and content specialists)
- Collaborate closely with Product, Sales, and executive leadership to align marketing initiatives with company objectives
- Establish robust measurement, attribution, and reporting standards
Your Profile
- Progressive marketing experience, including at least 3 years in a strategic leadership position
- Degree in marketing, business, or a related field (or equivalent professional depth)
- Demonstrated success scaling advertising budgets profitably across paid social, search, and other performance channels
- Deep expertise in both performance marketing and brand strategy
- Strong analytical mindset with mastery of marketing KPIs, attribution modeling, and incrementality testing
- Proven leadership experience: building and guiding lean, results-oriented teams
- Excellent communication skills in English
- Hands-on mentality combined with strategic vision
We offer a competitive compensation package, meaningful equity, and the opportunity to shape marketing at a high-growth company from a position of real ownership.
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