Performance Marketing Executive

Company Name: Rowabi

Company Description: At Rowabi, we believe that lighting and furniture are more than just functional pieces—they set the mood, tell a story, and create experiences. Rooted in craftsmanship and contemporary design, we specialize in handwoven rattan lighting and thoughtfully designed furniture that bring warmth, texture, and natural elegance to any space.

Visit us and find our products here.

Primary Description:

Rowabi · Vietnam (Remote)

Job Description:

About Rowabi: Rowabi is a highly promising startup brand headquartered in the United States, with over three years of successful operations. The company is currently expanding rapidly into the U.S. and European markets. We provide premium, natural, and refined interior solutions that align with our customers’ aspirations.

As we scale, we are building a high-performing team passionate about design, e-commerce, and data-driven growth. We are currently looking for a Performance Paid Social Executive to join our growing marketing team and help accelerate our digital acquisition efforts across key markets. This role will play a critical part in scaling paid social campaigns, optimizing performance, and driving measurable revenue growth.

Scope of Work

• Develop, execute, and manage paid social media campaigns across platforms (Facebook & Instagram).
• Create and implement comprehensive paid social strategies aligned with overall marketing objectives and target audiences.
• Segment customer data effectively to deliver relevant and personalized messaging.
• Manage the technical setup of campaigns, including tracking links, promo codes, and UTM parameters to ensure accurate performance tracking.
• Monitor campaign performance against defined KPIs, analyze results, and provide data-driven recommendations for continuous optimization.
• Conduct in-depth analysis to uncover customer insights, optimize campaigns and support strategic decision-making.
• Collaborate closely with the Design and Social teams to develop compelling ad creatives, copy, and landing pages.
• Prepare and present regular performance reports, insights, and actionable recommendations to stakeholders.
• Stay up to date with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
• Conduct A/B testing to optimize campaign performance, including testing different ad formats, audience segments, creatives, and bidding strategies.

Required Skills and Experience

• Minimum 2 years of proven experience managing paid social media campaigns.
• Experience working with or targeting the U.S. market.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Have knowledge of common Meta Ads formats and how they align with different stages of the conversion funnel.
• Solid understanding of social media trends, paid advertising strategies, and industry best practices.
• Excellent analytical, organizational, and communication skills.
• Ability to work independently as well as collaboratively within a team environment.

Nice to Have / Preferred Qualifications

• Experience working with high-involvement product categories, particularly in the furniture industry
• Relevant certifications in social media advertising or digital marketing (e.g., Facebook Blueprint, Google Ads Certification).
• Familiarity with video advertising and content creation for social platforms, including best practices for engaging video ads.
• Ability to stay updated with evolving social media algorithms and advertising policies to ensure campaign effectiveness and compliance.

What We Offer

• 13th-month salary.
• Quarterly and annual performance bonuses.
• Social, Health, and Unemployment Insurance (SHUI) in accordance with Vietnam law.
• Flexible working hours and remote work options.
• Paid leave for vacation and illness.
• Sponsored educational courses and professional development opportunities.
• Salary 12 - 14 mil (negotiation)

Starting Date Expected: Mid-April

Please email your CV to: Careers@rowabi.com

Location: Vietnam