Marketing Specialist
Maker Lab tuyển dụng vị trí Marketing Specialist làm việc tại TP. Hồ Chí Minh với hình thức full-time và môi trường remote. Ứng viên sẽ phát triển kế hoạch marketing cho sản phẩm Search/Assistant dành cho người dùng Việt Nam, triển khai các chiến dịch từ ý tưởng đến hoàn thiện, sử dụng analytics & kiểm thử A/B để cải thiện hiệu quả, phân tích dữ liệu lớn bằng SQL và phối hợp cùng các phòng ban.
Yêu cầu có ít nhất 3 năm kinh nghiệm trong lĩnh vực marketing, consulting hoặc truyền thông; kinh nghiệm với digital/performance marketing, kỹ năng phân tích số liệu, kiểm thử A/B, quản lý dự án, cùng khả năng sử dụng SQL thành thạo. Ứng viên cần giao tiếp tốt bằng tiếng Anh và tiếng Việt. Ứng viên phù hợp là người thích ứng tốt, chủ động và có tinh thần hợp tác cao.
About Maker Lab
Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside our clients. Headquartered in Singapore, with offices in London and LA.
Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, we embed cross-functional teams of multidisciplinary marketing specialists into our clients’ ecosystems to help drive business growth and marketing efficiencies. Our solutions span various marketing services and have expanded to include marketing strategy and creative production for digital and content marketing, data analytics, CRM, as well as influencer engagement and social media management.
Maker Lab is part of global independent marketing business Miroma Group, a group of industry leading marketing and communications agencies that provide services across the marketing mix for clients including; Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.
Marketing Specialist Role at Maker Lab
Location: Ho Chi Minh City, Ho Chi Minh City, Vietnam (Remote)
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
As a Marketing Specialist, you'll shape the future of Search/Assistant products for Vietnamese users. You'll own the full marketing experience, from insights and competitive analysis to driving game-changing campaigns in a complex, fast-paced environment.
Key Responsibilities
- Develop an insight-led Consumer marketing plan for the Vietnamese market, identifying and prioritising key opportunities and challenges for Search, Assistant, and Business Profile products.
- Lead the launch and execution of marketing campaigns from inception to completion, ensuring all initiatives are optimised for efficiency and impact.
- Support essential research into user behaviour, competitive landscape, and market trends to inform strategic decision-making.
- Apply marketing analytics, statistical analysis, and experimentation (A/B testing) to clarify performance and drive continuous improvement.
- Use SQL to analyse large datasets and translate complex findings into clear, actionable insights for cross-functional partners.
Requirements
- BA/BS degree or equivalent experience
- 3+ years of experience in marketing, consulting, or communications, with a proven track record of exceptional performance and high productivity.
- Experience working with digital marketing and performance marketing.
- Demonstrated problem-solving and analytical capabilities, combined with solid project management skills and the ability to lead projects independently.
- Expertise with marketing analytics and statistical analysis; proven experience with A/B testing and experimentation.
- Ability to use SQL to analyse large datasets and translate them into actionable insights.
- Exceptional adaptability, strong teamwork skills, dedication, and a positive attitude.
- Able to work in a fast-paced, deadline-driven, technology work environment and navigate ambiguity in a complex matrix organisation.
- Exceptional verbal and written English, and fluent in Vietnamese, with strong communication and presentation skills.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
Location: Ho Chi Minh City, Ho Chi Minh City, Vietnam
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